La Peña Cultural Center Poster and Social Media Campaign Designs

Berkeley, California

I worked with La Peña’s marketing department to create a personalised color scheme to use as part of brand specifications for future promotional materials. I drew inspiration from their archive collection of previous event flyers, website, and social media posts to create a bright, exciting, and playful color scheme reflective of their artistic and vibrant community and mission.

I then used the color brand guidelines to create a series of print and digital designs to be used for marketing and social media campaigns. The design were inspired by my research into their extensive archive collection; as well as my work updating their branding through color specifications and schemes to reflect their mission to create and maintain a community space for Latin American art and activism.